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Sustainability and Impact
Designing a training program for an educational content development initiative for a leading NGO
03 Jun 2020
Context

  • Client description: Client is a leading not-for-profit organization with a vision to ensure quality school education for all children in India
  • Opportunity: Client, in partnership with Google, wanted to create 250 hours of byte-sized curriculum-based educational videos for Government school students for Math, in Hindi & Telugu languages. They wanted to design a training program for selected content creators & educators to explain the objective & scope of the project and impart knowledge on how to create best in class educational videos
Our Approach

  • Created a training plan which covered various aspects of educational video creation like best in class script creation techniques, pedagogy and video engagement techniques
  • Praxis, Client, Google and You Tube teams took ownership of several modules and conducted pilot trainings
  • Held interactive sessions in which content creators and educators came up with suggestions on script writing and communication protocol to be used in the pilot video creation stage
Praxis Value Delivered

  • Alignment of content creators and educators happened with the training for synchronized creation of online content
  • Any gaps in understanding and expectations were covered for both content creators & educators
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