• Build Together. Win Together.

    We work with you and become true partners in your success - on the ground, committed and with aligned interests. Our approach is collaborative and our data science and technology capabilities give you an edge. We use technology, data science and Artificial Intelligence creatively to help you demystify opportunities and risks in your business. Praxians help you to move from 'guess work' to 'data with applied business judgement' - we are Praxis!

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  • Data science, analytics, AI and mobile technology based solutions for your business

    We employ proprietary data science algorithms, interfaces and visualization engines to diagnose organizational issues. Our solutions are often a combination of data science and mobile technologies so that you get the best solutions rapidly - we are Praxis!

    Learn about our Client successes
  • NexGen Business Advisory - agile delivery and outcome-oriented incentives

    We employ what it takes to design, deploy and sustain solutions. We start with the business problem and then find technologies, create frameworks and conduct business research to solve the toughest business problems. Our implementation teams help sustain impact and our delivery models ramp up and down flexibly depending on need. Praxians practice this Art, Science and Skill together - we are Praxis!

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  • Deep global pool of 'on ground practitioners' as domain leaders

    We have a deep pool of domain practitioners that is growing. The practitioners who join us are knowledgeable and passionate in what they do, be it re-orienting product portfolio for higher profit for a large corporate or, reducing material costs at a mid-sized company. Our Domain Leaders advise each of our engagements heavily and lead impact from the front. Praxians get their hands dirty - we are Praxis!

    Know our Leaders

Next-Gen business advisory and analytical solutions, as you need it.


prax·is \ˈprak-səs\ Means "Exercise or practice of an art, science, or skill; Practical application of a theory"

Source: Merriam-Webster Dictionary

Your business needs the best of technology, expertise and people - we get it.
Praxis is redefining business research and advisory in a way that is win-win for clients, domain experts, service partners and analyst and advisory talent pool.

What we do

We at Praxis Global Alliance are redefining how organizations leverage business analytics and advisory to succeed.

Praxis Global Alliance is a global business analytics, research and advisory firm. We believe that clients should get a very high ROI on research and advisory spends. Organizations are increasingly generating a lot of data. This data along with our network of deep domain experts enables us to provide cutting edge insights for your organization. We love to partner with our clients and service providers to create lasting change - we hate the word 'project'.

Our Approach

Praxis combines data science & advanced analytics, deep domain expertise and business advisory seamlessly.
Our leaders and teams are experienced and humble - we collaborate with external technology providers and knowledge repositories proactively.

>200 Years

Domain Expertise


Proprietary IP

and databases


Engagements in Analytics

and Advisory



Our Offerings

Customer success and growth

  • Sales Force Success (SFS)
  • Product-Pricing Accelerator (PPA)
  • SKU rationalization
  • Channel productivity enhancement
  • Design Thinking driven NPS
  • Key Account Success (KAS)
  • Customer X Ray/ Market Intelligence
  • Customer Profitability
  • Omnichannel productivity and service levels
  • Design thinking based process redesign

Cost & Performance Excellence

  • Program Execution Success (PES)
  • Operational/Manufacturing efficiency
  • Contact center/Shared services efficiency and effectiveness
  • G&A Cost Reduction
  • Program Governance
  • Performance dashboards
  • Operational improvement
  • IRR maximization

Technology as Advantage

  • D-cube (Data-driven Decision making): Journey to Analytics readiness
  • Next Gen Technology Alpha®: Opportunities, risks and business model ripple effects
  • Technology Cost Transformation
  • Omnichannel success

Organization and Talent

  • Attrition Defense System (ADS)
  • Performance Accelerator
  • Learning & Development Effectiveness
  • Employer Branding
  • People Value Creator: Org Kaleidoscope, Culture climate
  • Decision effectiveness, Structure & KPI (DESK)
  • Resource productivity enhancement (Time and motion)

Our Differentiation

We are Praxis. Praxis means ‘Practical’. We Build Together so that we can Win Together. Unlike conventional advisories and service providers, we are agile, flexible and open. Because we believe this produces better outcomes. Our clients find this to be Smart!!

Praxis has deep partnerships with best-in-class data scientists, UI/UX champions, mobile developers, field research and IT integration teams. When these partners ride on our wide network of Domain Leaders and advisory teams, clients get solutions that are end-to-end.

Praxis brings the widest network of domain leaders with ‘on-the-ground’ experience. Our people are our brand. Our leaders are highly specialized and experienced in their respective domains and have ‘been there, done that’. They are thorough subject matter experts and actively partner with our consultants, data scientists and even third parties to deliver best value to our clients..

We like to associate with organizations that have a purpose, a bold one. We partner with them in commercial models that work for them. We don’t load FTEs in our engagements. In fact, we prefer to bring our expertise and consulting resources to bear only when you need them. We proactively align a large part of our fee to business outcomes at clients. And, the Leaders/members in the network and our advisory resources are engaged flexibly and compensated in proportion. .

We are redefining consulting. And, one of the ways we are doing that is by not carrying deep bench of FTEs. We encourage our consultants to bring in technology tools, data science capabilities, third party solutions, best-in-class data and field research providers, or whatever else is needed. This keeps costs low and effectiveness of our engagements highest that is possible.

Our pricing and consultant staffing model is flexible and cost efficient for our clients. We align a large part of our fee to success with our Leaders/members in the network and we are not shy of bringing the quantity and quality of resources as per your need (and not what works for any typical consulting firm).

Recent Client Success

Leading bank re-aligned its Learning & Development program and spends based on drivers of performance.

Mid-sized Food and beverage retail chain improved store profitability by 25% using our customer funnel mapping and transaction analytics.

Large global professional services firm improved resource productivity by 15%+ through our Capacity Builder(R) product.

Social venture fund used our retainer team to prospect fundraising opportunities and evaluate investments on an ongoing basis.

Large Commercial vehicle manufacturer used our Pricing Analytics Engine to increase gross profits by 7%.

White goods manufacturer understood the implications of Internet-of-Things on its business and re-worked its business model to build competitive advantage.

Large infrastructure investor improved IRR on its projects by 200bps through implementing data based performance improvement opportunities.

Social program administrator leveraged our data analytics capabilities to create a nationwide initiative monitoring dashboard.

Large contact center reduced call volumes by 12-15% by eliminating redundant calls and re-routing of calls.

Leading telco leveraged analytics to reduce customer churn by half.

Large media house wanted to segment geographic clusters better to alter its vernacular programming.

Diligenced the business model of a mid-sized internet business for a global hedge fund.

Love our work ?

Let us explore how our expertise, technology and teams can help maximize the performance of your business.



Financial Institutions

  • Banking
  • Insurance (Life, non-life)
  • Lending & NBFCs
  • Principal Investors and Advisors (PIA)
  • Capital markets & Asset management
  • Financial services


Consumer & Retail

  • Durables & appliances
  • FMCG & luxury goods
  • Modern retail
  • Apparel & accessories
  • Home, office, Wellness
  • Consumer pharma
  • Packaged food & beverages
  • HoReCa/ Hospitality


Industrials goods & services

  • Automotive & components
  • Metals and minerals
  • Chemicals
  • Capital goods
  • Cement
  • Building materials
  • Oil & Gas
  • Paper & packaging


Business services, media & entertainment

  • Professional services
  • Advertising, Print and publishing
  • Rental & leasing
  • Media (audio, video)
  • Entertainment & recreation
  • Sports


Tech & Telecom

  • IT hardware
  • IT/ITeS
  • Cloud & Analytics & big data
  • Engineering services
  • Mobile and Electronics
  • Telecom services & Infra


Pharma & Healthcare

  • Provider: Delivery & care(hospitals)
  • Diagnostics
  • Pharma
  • Healthcare services
  • Medical devices
  • Biotechnology



  • Farming and Animal husbandry
  • Food processing
  • Warehousing & Distribution
  • Agri-business


Real estate, transport & Infra

  • Real Estate
  • EPC, Construction services
  • Logistics & road/rail travel
  • Aviation, Airports & services
  • Road, shipping & ports
  • Water & sanitation
  • Aerospace & Defense
  • Power & renewables


Institutions, hospitality & education

  • K-12 education
  • Higher education
  • Vocational education
  • Industry associations
  • Non-Profit Institutions
  • Public policy


Internet & Ecommerce

  • Ecommerce (incl E-tailing)
  • Online travel
  • Fintech
  • B2B applications
  • Digital media
  • Web services & applications

our Leaders

Consumer, Social, Org & Talent
Bain & Company, Kailash Satyarthi Foundation
IIT Delhi
Payments and Financial Services
DBS Digibank, Idea Money,Yes Bank
IIM Ahmedabad, IIT Bombay
Data science and Digital
CEO - Gramener, Infosys, BCG
IIM Bangalore, IIT Madras
Financial Institutions, Tech and Internet
Bain & Co, BCG,
IIM Ahmedabad, IIT Delhi

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