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Estimating market size of secondary care diagnostic test in India
15 Apr 2020

Context

  • Client Description: A leading EMR (Electronic Medical Records) player
  • Opportunity: The client <remove unnecessary space> wanted to increase its footprint in the EMR space for specialist doctors (pediatricians, gynecologists, cardiologists, orthopedics etc.) in India. It was hence required to estimate the overall EMR market size for specialists with a special focus on diagnostics spends across specialization

Our Approach

  • Conducted more than 55 interviews with specialist doctors across standalone GPs, diabetologists, pediatricians, gynecologists, multiple GP clinics, cardiology, orthopedics, general medicine, endocrinology, gastroenterology, dermatology, nephrology, ophthalmology, pulmonology, and psychiatry
  • Estimated user base (across chronic and non-chronic users) of diagnostics services across all specializations
  • Enlisted diagnostics tests required for each specialization ailments (for instance diabetes for diabetologists) and the estimated annual cost incurred for each by both categories of the user base (chronic & non-chronic)

Key Insights / Outcomes

Highest overall diagnostic spend witnessed for single GPs followed by cardiology, gynaecology and diabetology

Low overall diagnostic spend for general medicine, psychiatry, gastroenterology, and endocrinology

Highest diagnostic spend per doctor witnessed for cardiology followed by nephrology, pulmonology and diabetology

Lowest diagnostic spend per doctor witnessed for GP clinics (single and multi). Low spend per doctor for general medicine, ophthalmology, paediatricians, gynaecology, and psychiatry

Praxis Value Delivered 
  • Estimated overall diagnostics market size across given specializations (including standalone & multi GP clinics) at ~US$ 3B
  • Diagnostics comprise ~18% of total specialist & GP market size in India
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