Market assessment and GTM acceleration for an Indian IT services player

• Client Description: Mid-size Indian IT services player
• Opportunity: To construct a detailed view of the customer and regional perspectives of the European IT services market by identifying business opportunities and shortlist priority customer segments

• Mapping of client’s capabilities with target geography’s gaps to prioritize offerings and industries
• Detailed market sizing to estimate business potential in the first 2 years of operations along with analysis of service level expectations and identification of key clients
• Devised organizational structure to cost-efficiently fulfill business development and service delivery requirements 
• Provided content support in creating offering definition, digital strategy, sales & marketing support
• Identification of best-fit delivery managers to project delivery using an on-shore / off-shore model

Key Insights / Outcomes

• Deep understanding of the target geography and prioritization of offerings
• Roadmap for the launch of an entire bouquet of service offerings over a period of 2 years
• Accelerated launch of the business to minimize the gestation period