Consumer and Internet
D2C Brands To Brace Urban Slowdown After Great Quick Commerce Rush
06 Dec 2024
"While the urban slowdown will inevitably temper growth, existing D2C brands that adapt to the new environment can still achieve sustainable expansion," says Shivaraj Jayakumar, practice leader-consumer and internet at consulting firm Praxis Global Alliance. "Growth rates may temper from the 20–25% seen historically, but strategic shifts such as diversifying geographies, adjusting product lines, and enhancing operational efficiency can lead to steady, resilient progress."