Eight Roads Ventures leads a USD 12 million round in India’s D2C brand

Mumbai-headquartered direct-to-consumer (D2C) startup OZiva said Wednesday it has raised USD 12 million in a Series B round led by Eight Roads Ventures, with participation from F-Prime Capital and existing investor Matrix Partners India.

The three-year-old startup provides plant-based nutrition products made of herbs, fruits, and berries and markets them for different groups, from male, female, to kids. It claims its products—powders that can be made into juices and shakes—have been made by mixing the learnings of modern science with the benefits of ayurvedic herbs.

In addition, the company also offers personalized diet and fitness consultations, nutritional and fitness content, and community-based events through its digital platform.

The full article was originally published on Kr Asia