Consumer and Internet
Market for Internet First Brands evolving in India'
12 Mar 2021
The market for Internet First Brands (IFB) is rapidly
evolving in India with several brands across categories developing on the back
of online marketplaces, according to a report by Praxis Global Alliance and
Brands Decoded.
The report noted that customer desire to try new brands
coupled with company willingness to experiment with niche ingredients and
materials is propelling the growth of 'Internet first' consumer companies.
The full article was originally published on ET BrandEquity