Consumer and Internet
Nykaa leads the charge as D2C brands usher in India's Gen Z era
10 Aug 2021
French designer Yves Saint Laurent once said, "The most beautiful makeup of a woman is passion. But cosmetics are easier to buy." Probably inspired by that, Nykaa founder and CEO Falguni Nayar, who took her cosmetic store online in 2012, has not looked back.
It was a relatively new and an untested space for Nayar, who at the time wanted to create a premium destination for beauty and wellness products in India. Here perseverance and passion paid off, and today her brand is aspiring to hit the Indian stock market at a valuation of $4.5 billion.