Consumer and Internet
Why Dabur made a dash for the diaper segment
30 Oct 2021
Dabur will have to break the duopoly of Pampers and MamyPoko to make a dent into the diaper segment.
FMCG major Dabur, known for its ayurvedic range of products such as Dabur Honey and Dabur Chyawanprash, has made a foray into the baby diaper market in partnership with e-commerce marketplace Flipkart. The company plans to launch the diaper on the platform during its upcoming sales event. With this launch, the company had extended its range in the baby care products segment. Dabur, said industry analysts, already has a strong presence in the baby oil category and of late has also expanded into categories like baby wash, baby cream, lotion, wipes powder, and soaps.
“The company has made a move for the baby category as it tries to strengthen its offering in the baby care category. Also, they can leverage their brand and the distribution network to build a play in the category,” said Purnendu Kumar, practice leader, consumer and retail, Praxis Global Alliance, a global management consulting and advisory firm.