With Titan, all that glitters is unfortunately gold

It’s the darling of Nifty50 stock pickers, especially those looking to invest in India’s long-standing consumption dream. Never mind the ongoing consumer slowdown, as they say, gold is selling anyways as markets face a downturn, and Indians will never stop buying jewelry, Their obvious bet is, of course, Titan.

Jewelry retailers from South India, the biggest consumer of gold jewelry, give a tough competition to Tanishq for a national top spot in market share. The region, which accounts for 40% of the country's gold consumption, is dominated by the market leader Kalyana Jewelers and Malabar Group, according to the data from PGA Labs.

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