Consumer and Retail
Flipkart's small-town push for big billion sale
22 Sep 2017


A few weeks before the Big Billion Day's sale began, Flipkart’s team handling the crucial smartphone category did a survey among customers to know what they are looking for in terms of products, offers, and prices, according to Arvind Charanyan and Abhaya Srivatsan, members of Flipkart’s smartphones team. Both were perched on a mattress at their head office in Bengaluru two days before the sale began on September 20, looking sleep-deprived.


Featured business unit: PGA Labs

This article was originally published on ET Rise. Read more.


Are you looking to grow faster than the competition? Write to us below.

Ready to talk?

I want to talk to your experts in:

We work with ambitious leaders and transformative clients who are defining the future. Together, we achieve extraordinary outcomes.

I have read the privacy policy and I agree to its terms.