India’s offline and online players are pooling their resources to survive the Covid-19 havoc

For the food aggregators, whose business has fallen due to the closure of malls and restaurants following the pandemic, the new clients “help generate sufficient cash flow to ease the liquidity crunch that could threaten their survival,” said Madhur Singhal, MD, Praxis Global Alliance, a Gurugram-based management consulting and market research firm.

“Last-mile delivery is tough as it involves incorrect addresses, remote locations, cancellation of orders, and return orders, etc. All of this not only increases costs but also impacts delivery timelines,” explained Singhal of Praxis Global Alliance.

Featured Leader: Madhur Singhal

This article was originally published on Quartz India. Read more.

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