Technology and Internet
Picks and Shovels plays in Gaming
13 Jan 2021
India is gradually moving from consuming to transacting
online — In revenue terms, the market is $1.2b, making it just 0.7% of the
global market with massive tailwinds to scale. In terms of revenue potential
and market size, Real Money Gaming (RMG) at $856m is the largest sub-segment at
71% of total market size, followed by casual gaming and esports which have seen
wide adoption but lagged on monetization. Average Revenue Per User (ARPU) and
Average Revenue Per Paying User (ARPPU) remain significantly low for the Indian
market at $12–15 when compared to $100+ in US and China.
The full article was originally published on Medium