The E-Grocery Battle: What is in Store after Zomato Invests in Grofers

The covid-19 pandemic has forced people to buy essential items online due to lockdowns and to avoid covid infection. In India, the online grocery market has shown promising growth as well as tough competition due to the involvement of business giants like Reliance, Tata Digital, Amazon, and others.The recent investment of Zomato in Grofers has made the competition more interesting. As per Bank of America’s recent report, Big Basket, recently acquired by Tata Digital, has hit a $1 billion annualized gross market value(GMV).Will there be a change in the online grocery ecosystem in terms of overall growth and the ranking of current players. This article will give you an insight into that.

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