TikTok, Bigo Live turn the page with educational content

The push into educational content comes at a time when a bulk of the content on such apps revolves around entertainment. TikTok faced a temporary ban in India after the Madras High Court ruled in April that the app was “dangerous for children”. It has been since revoked. Google-owned YouTube has also been focusing on educational content. It is investing $20 million in developing such content. “For YouTube, such content adds engagement as it has a wider audience. But, for short-video apps which are purely for feed-driven entertainment purposes today, core educational content is challenging till they evolve their product and search capabilities,” said Madhur Singhal, Managing Director, Praxis Global Alliance.

Featured Leader: Madhur Singhal

This article was originally published on The Economic Times. Read more.

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