New opportunity identification for a fertilizer company

Context

• Company Description: A leading chemical industry player in the manufacturing of organic fertilizer with distribution centers spread across South Asia
• Opportunity: The client wanted to understand the competitive environment and new opportunities for growth as their core product portfolio was in a mature market where growth was tapering off
• The client had outlined the upper limit on investment requirement and wanted to utilize its land parcel available in Punjab to manufacture / process the output for the new opportunities

Our Approach

• Conducted thorough analysis of select global fertilizer companies and their growth trajectory with the launch in new geography as well as the launch of new products
• In-depth discussions (N=15) with the management team, divisional heads and sales team to understand the positioning of the products, competencies, and outlook
• In-depth discussions (N=40) with the industry stakeholders to understand the opportunities in the market
• Data analysis to understand sales, margin, customer churn and dealer market
• Conducted financial analysis and created a business case to shortlist 5 most suitable opportunities for the player based on the attractiveness of returns

Praxis Value Delivered

• Successfully partnered with the client to arrive at a list of 5 most suitable opportunities with an extension of their offerings in the medium term
• Partnered to implement the most feasible option. Created the business case, conducted layout planning, formulated sales incentive plan & procurement plan and supported the firm for the initial phase of the roll-out