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Private Capital
Commercial due diligence on a contract manufacturer for Nutraceutical products
08 Apr 2020

Context

  • Company Description: A large global PE fund 
  • Opportunity: The client wanted a Commercial Diligence for a contract manufacturer of Nutra and Pharma products operating in North India and evaluate account-wise revenue projection for a 5-year projection

Our Approach

  • Trade interviews of super-stockists, distributors, retailers, gym instructors, and customers
  • Expert interviews for ex-R&D and ex-Sales & Marketing heads in top global Pharma companies
  • Evaluation of R&D process & manufacturing plants through an audit conducted via an Expert
  • VCP and opportunities for expansion

Key Insights / Outcomes

Company can grow to US$ xB brand @ CAGR of y% led by a, b, c, and d factors

Company needs to focus on x under y

Praxis Value Delivered

    • Client was able to evaluate the strength & weakness of R&D and manufacturing capability of the Target in its core products
    • Created benchmarks through R&D visit & evaluation of key manufacturing units & operational efficiency

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