Determination of content creation partnership model for educational videos for a leading not-for-profit organization

• Client Description: Client is a nonprofit organization working to provide quality school education to all children
• Opportunity: Client wanted to achieve the following:
• Create educational videos for students of Government schools in vernacular languages 
• Assess content creation partnership models available and determine the appropriate model

• Explored and studied prevalent content creation models in the education sector 
• Evaluated these models based on a comprehensive set of criteria, e.g. quality control in the process, prior experience in creating content for a younger audience, etc.
• Created a list of popular video formats used to create educational videos, along with a sample video for each type
• Conducted 21 focus group discussions (FGDs) with students & teachers in 9 cities in India (across all 3 tiers), to test the sample videos and obtained their feedback on the engagement as well as potential adoption level for each of the videos

Key Insights / Outcomes

• The client was able to identify suitable partners
• Praxis team trained a team of selected content creators and educators regarding the creation of best in class educational videos