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#PraxAlpha: Eyecare market opportunity in India
15 Oct 2024

Investment Thesis
  • Large market opportunity, with cataract surgeries expected to grow at a CAGR of 3.4% and the market shifting from unorganized local centers to single specialty chains leading to premiumization as well
  • Strong value proposition of protocol-based high-quality and affordable health care for customers helping gain market share from single standalone centers
  • Strong customer feedback on brand perception across cities due to good quality of care, high doctor responsiveness, infrastructure, and overall patient experience
  • Efficient customer acquisition channels with a healthy mix of camps, offline advertisements, digital marketing, and outreach centers
  • Strategically located at prime locations with good infrastructure and good quality services to the patients
  • Superior unit economics for chain hospitals in tier 1 cities vs chain hospitals in tier 2 cities and standalone centers due to a good flow of patients and high surgery-to-OPD ratio

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