SoftBank in its corner, FirstCry comes of age

At the start of this year, a David versus Goliath battle took place for the franchisee rights of Mothercare, the UK-headquartered baby and maternity chain. On one side was India’s largest conglomerate, Reliance Industries. In the opposite corner stood FirstCry, the baby care and children’s product retailer.

"Priority for quality and appearance is quite high on parents’ minds. They may not splurge on themselves but will buy quality products for their kid even if it’s a little expensive," —Vaibhav Tamrakar, Associate Vice-President at PGA Labs.

Featured Leader: Vaibhav Tamrakar

This article was originally published on The Ken. Read more.

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