20+ years of experience in Digital Business Management, Strategy, New Technology startups.

Nidhi is currently a Domain Leader (Digital Brand, Agile Consumer Ops) at Praxis Global Alliance – leading global research, analytics, and advisory firm. She is credited with deep experience in strategy, tech-enabled products, digitally integrated brand development, and finance across Times Internet, Bain & Co., Airtel, and KPMG.

Nidhi helped initiate the space and missiles business for a Fortune 100 conglomerate in India and drafted its High Growth Regions Playbook. Recently, she successfully turned around a digital currency business backed by augmented engagement methods thereby improving online customer LTV. She has pioneered tech-enabled online brand building and brand-led value chain innovation at her brand of western wear, Kaaryah for women, which received investment from Mr. Ratan Tata.

Nidhi has featured in India’s top 30 Businesswomen 2016 by Business World and CNBC Young Turk 2015. She has been Head (New Initiatives) – Times Internet, Director (Strategy) – Honeywell India, Consultant – Bain & Company in her 20 years of a professional career.

Education

MBA, Northwestern University, Kellogg School of Management | CA, ICAI | B.Com., University of Delhi