Competitive intelligence tracking for a two-wheeler rental player

Context

• Client Description: Indian two-wheeler rental player
• Opportunity: To track key operational metrics (like # vehicles, # trips per vehicle per day, % utilization, # customers, % repeat customers, average & gross booking value) of competitor vs own in key cities for a period of 6 months

Our Approach

• Visited pick up and drop locations, demand centers and hubs across micro-markets and conducted deep conversations with ground staff and customers
• Visited city offices and spoke to fleet operation managers to understand their perspectives
• Mystery shopping across micro-markets to gain an outside-in view of the 2 wheeler rental space
• Built overall model to estimate and triangulate scale metrics across players 

Praxis Value Delivered

• The company understood how key competitor player is growing month-on-month in key cities in India
• The company understood competitor to focus on key operational aspects fleet size, utilization, and new customer acquisition