Understanding payment preferences for cab users

• Client description: Large Indian cab aggregator
• Opportunity: To understand the payment preferences of the cab users and the underlying reasons behind them and reasons for switching from cash to cashless payments across key Indian cities

• Primary field survey in 4 different cities to understand reasons for switching between payment modes
• Conducted in-depth interviews in the cities to understand qualitative nuances around payment preference by cab users
• Report prepared based on the qualitative and quantitative primary study deriving insights on the payment preferences

Key Insights / Outcomes

• The company understood what drives cash and cashless behavior across cities and estimated the uplift potential by identifying the addressable reasons behind cash usage