Case Study – Vendor CDD for a salty snack player

Investment Advisory

26 May 2023

The salty snacks market in India is a rapidly growing industry, with a large and diverse consumer base. It is expected to grow at a CAGR of ~15% from FY22-27 to reach INR 800B by FY27. The market can be largely categorized into ethnic snacks, fryums, and wafers

The growth is expected to be driven by a change in demographics and lifestyle, the emergence of e-commerce, digitization, and traditional snacking culture

In the following sections, we will shed further light on the Indian salty snacks market.

A salty snack player was looking to scale up its business for which it wanted to understand the market attractiveness, its brand pull, product portfolio, brand stickiness, and customers’ key purchase criteria.