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Case Study – Vendor CDD for D2C apparel brand
26 May 2023
The Indian online fashion market is expected to grow at a CAGR of 22% by FY27 presenting an attractive opportunity with demand primarily driven by an increase in consumer acceptance, celebrity endorsements, growing influencer-led social trends, paradigm shift in traditional brand mindset and rise in OTT consumption
In the following sections, we will shed further light on the Indian diagnostics market.
A D2C brand operating in Indian apparel & accessories market was looking to scale up its business for which it wanted to understand the market attractiveness, its brand pull, quality to business including robustness & scalability of the D2C playbook.

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