Investment Advisory
Case Study – Vendor CDD for a smart home consumer electronic brand
26 May 2023
The
Indian smart home market presents an attractive opportunity of US$ 3.8B in CY21
expected to grow at a CAGR of ~24% by CY26 with demand primarily driven by the
rise of online retail, emerging digital first brands, large tech-savvy young
population, increased awareness and shift towards Indian brands and rising need
for higher security.In
the following sections, we will discuss the case study on assisting a smart
home electronic brand scale up its business
A
consumer electronic brand operating in the smart home space was looking to
scale up its business for which it wanted to understand the market
attractiveness, competitive landscape, and quality of its business.