Customer 360 view for a luxury car brand in India

Program governance for concept - graduation of new business initiatives

Read our latest insights across sectors

Customer 360

Program governance

PraxInsights

We work with organizations in the technology space to digitally transform their businesses and align their business models with changing industry needs. Leading technology based service providers take our support in the areas of process improvement, productivity enhancement, customer experience, talent model re-invention and next generation technology re-invention.

Praxis brings a collaborative approach and practical solutions to drive efficiency & growth, manage innovation & digitization. Our multi-dimensional team is experienced in data science, AI, and technology-enabled solutions working across industrial, geographical, and capability-led sectors.

We collaborate with new-age tech (with deep expertise in AI, Machine learning, cloud computing, cybersecurity, IoT) companies tech leaders, investors to create a thriving eco-system enabled by latest tech-led business innovations to help global economies become future-ready.

What we do?

Go to market & scaleup (geo / vertical)

Our extensive go-to-market strategy services help clients provide the right offers at the right price through the most effective channels. Our comprehensive playbook equips the client’s sales team with the necessary tools to capture the opportunity. Specifically tailored to the client’s business, we leverage our deep domain knowledge and benchmarks to ensure that the client achieves and sustains results.

Margin Expansion (SaaS)

We deploy our cost reduction frameworks and levers to identify sustainable cost reduction opportunities and drive the realization of opportunities through a strong PMO. We identify margin expanders by looking at current pricing practices and policies and accelerate benefits realization by driving the implementation of quick wins.

Sales Force Acceleration (SaaS)

Our comprehensive toolkit is designed to turbocharge the sales force and operations teams at SaaS companies. As part of our 100-day offering, we assist clients in reviewing their sales blueprint and operating model design, while putting in place enablers. Our proven expertise in this area helps clients in building a high-performance culture and enables their sales teams to achieve their full potential.

Vendor CDD (SaaS)

We help companies speed up the sales process and maximize value creation by giving sellers a head start in adopting the buyer’s perspective. We help clients understand multiple practical nuances of the prospective investment including market attractiveness, the strength of customer value proposition, differentiation from competitors, validating the business plan, key investment risks & mitigation factors, and value creation opportunities to craft a clear and comprehensive equity story.

Case Studies

Customer 360 view for a luxury car brand in India

Customer 360 view for a luxury car brand in India for efficient marketing outreach and mapping of dealer performance for service gaps to improve customer satisfaction.

Commercial due diligence for a SaaS Co.

Due diligence on acquisition of multi-asset type property management software vendor to utilize services across asset types across geographies to leverage

Market assessment and GTM acceleration for an Indian IT services player

Detailed view of the customer and regional perspectives of the European IT services market by identifying business opportunities and shortlisting priority customer segments

Customer study, market estimation and ‘Lite’ product design for SaaS based CRM company

Understanding of customer needs and refinement of offering to suit the Indian market along with inputs for a ‘Lite’ product design

Program governance for concept - graduation of new business initiatives

Formulation of Project Management Group (PMG) to efficiently identify opportunities that can grow to $100M+ in 4-5 years and drop opportunities will limited potential to conserve organizational resources.

Our Clients

IT services

We help turbocharge the sales engines of IT service providers and make their delivery models and talent models ready for the future

Engineering services

We enable players to understand underlying R&D and Product development trends better and help ER&D provider sharpen their Go-to-market

Software and SaaS

Leading software developers use our market segmentation and customer insights to refine their product, GTM and pricing strategies

Personal computing and entertainment

We enable companies to adopt more digital experience tools to improve guest experience while building customer analytics capabilities

Next gen tech

We help businesses align futuristic technologies with present market scenarios to transform their strategy and processes

Business Process Outsourcing

Customer service is essential to brand experience post the purchas. We help BPO and KPO players improve CX and become more cost-efficient

Data centers and cloud services

Businesses rely on us to devise Go-To-Market strategies and drive cost efficiencies

IT hardware

We help businesses position themselves for the ever-evolving market and get ready for the future tech and service-oriented models

Semiconductors

We enable clients to envision the future of computing and internet, and scale their organization and capabilities for the future

Telecom equipment

We help players think clearly about the fast evolving landscape, improve operations through competitive benchmarking and cost optimization

The Media

HiTech IT and Tech Almost half of cyber crime cases since 2020 have been linked to UPI

According to consulting firm Praxis Global Alliance’s ‘Anatomy of Fraud Report 2023’, phishing, vishing, malware and using deceptive UPI handles are the most prevalent kinds of UPI scams

HiTech IT and Tech Here’s how tutelar's innovative solutions are redefining fraud prevention for businesses.

According to a report titled 'Anatomy of Fraud Report 2023', prepared by Praxis Global Alliance in collaboration with Bureau, investing in fraud detection and prevention (FDP) solutions can lead to potential benefits

HiTech IT and Tech Chirag Rawat joins partner team of Praxis Global Alliance

Praxis Global Alliance has bolstered its leadership team with Chirag Rawat, who becomes the firm’s seventh partner.

HiTech IT and Tech Chirag Rawat joins Praxis Global Alliance’s Technology and Internet Practice as a Partner

New Delhi, 29 June 2022:?Praxis Global Alliance, a global management consulting and advisory services firm, announces that Chirag Rawat has joined the firm’s Gurugram office as a Partner in the HiTech IT and Tech Practice.

HiTech IT and Tech Seven technology trends for 2021

2020 redefined the future of work. Technology is at the centre of how we reimagined, strategised, organised, and operated this year.

HiTech IT and Tech Vipul Anand joins management consultancy Praxis

Indian management consulting firm Praxis Global Alliance has appointed Vipul Anand as the new Head of its HiTech IT and Tech practice.

digital-transformation-leader-vipul-anand-joins-praxis-advisory-network

HiTech IT and Tech Vipul Anand joins Praxis advisory HiTech IT and Tech network

Vipul Anand has recently joined Praxus Global Alliance, as the domain leader for the company's High Tech IT practice.

HiTech IT and Tech Locked but not down

The kind of demands and workloads which suddenly came into the IT fraternity, be it the CIOs/IT Heads, their IT teams or OEMs and Partners was humongous and hats off to the efforts made by them to facilitate the WFH (Work from Home) and the business continuity and audio-video and ERP connects, etc.

sunt-ho-deep-dive-into-the-indian-podcasting-space

Technology and Internet Sunté Ho? Deep dive into the Indian podcasting space

Audio in India has finally made its long-awaited homecoming. As people, Indians have long trusted and cherished the power of the audible medium as an integral part of their culture.

PraxUpdates Digital transformation leader, Vipul Anand joins Praxis advisory network

Vipul has joined as the Advisor and Domain Leader in the HiTech IT and Tech practice with other eminent industry practitioners.

Technology and Internet Startup Street: Funding, layoffs and a plea for help in the times of COVID-19

This week on Startup Street, a bigger picture of the problems plaguing India’s startup ecosystem, what the community wants and what is being done, at a time Covid-19 stalled businesses temporarily.

Technology and Internet India’s offline and online players are pooling their resources to survive the COVID-19 havoc

India’s consumer goods giants and legacy retailers are forging unique alliances with online aggregators to tide over the logistical hurdles created by the Covid-19 pandemic.

HiTech IT and Tech Get, set, go: here’s how this startup's AI search engine makes planning trips and holidays a breeze

Founded in March 2016 by Varun Gupta, Bengaluru-based MeTripping is an intelligent travel search startup whose platform helps consumers make the best travel decisions by scanning billions of data points.